Always in Fashion – Philadelphia Inquirer

Sophy Curson, the chic women’s boutique that opened in 1929 on Rittenhouse Square in Philadelphia, has withstood the test of time; the Great Depression, World War II, fourteen presidents and an ever-evolving fashion industry. What’s their secret? Their relationship with their customers. David Schwartz and his mother Susan (Sophy’s niece and great nephew), run the business today. The Schwartzes say their clients’ loyalty is tied to the personal shopping experience everyone receives at their boutique. “Our customers shop in our store because we offer something that doesn’t exist anymore.” said David. “We provide extraordinary service and exclusivity. You can’t find that anywhere else.”